The most effective way to quickly place your law firm in front of your target audience is by paying for your ads to appear on page one of the main search engine results pages; Google®, Yahoo!®, and Bing®. This requires certain operational expertise and knowledge to ensure that your ads, bids, keywords and localization are optimized for top performance.
For this reason Google and Microsoft offer a rigorous certification to ensure companies who offer these services can provide them on an expert level.
Our PPC Campaign Managers are both Google Certified and Microsoft Accredited Advertising Professionals and specialize only in law firm internet marketing.
Your ad copy must be written in a manner which attracts your ideal client. We have spent years testing and perfecting our ad copy to attract the specific type of client you want to represent.
The ads used in your campaigns are proven to elicit a high response rate. We also employ a number of techniques in the creation of our Ad Copy to increase your Quality Scores with Google, which in turn reduces your cost-per-click.
What sets our websites apart:
No matter how well your advertising campaign may be performing, the simple fact is that you cannot turn every single click into a conversion. Remarketing, also called Retargeting, brings lost site visitors back. It works by keeping track of people who visit your site and displaying targeted image and text ads to them as they visit other websites online. On average, 95% of website visitors leave without converting into a prospect. Bringing ready-to-convert users back to your landing page or website after they have left is an integral part of any web marketing and conversion strategy.
We provide a retargeting solution that uses a combination of image (banner) ads and text ads. Our remarketing ads have been tested for maximum efficacy. They use a number of strategic value propositions along with a strong call to action which brings past website visitors back to your site and converts them into prospective clients.
We understand the complexities of running a law practice. We will provide multiple tools so you can quickly determine the effectiveness of our services. Every phone call and lead is emailed real time to your approved email accounts. We will also provide detailed personalized dashboards so you can see how we are spending your approved budget, where the ads are being served, conversion data, geo targeting data, mobile/desktop conversions, ext.
Legal Industry Averages vs. Convert IT Marketing
Online marketing results are measured in conversions. A conversion is a response to your advertising which may come in the form of a phone call or website inquiry. The higher the percentage of respondents (conversions) to site visitors, the better your ads are performing.
Higher than the
Top 10% Of Advertisers
Higher than the
Top 25% Of Advertisers
Higher than the
Median Conversion Rate
"My experience with Convert IT Marketing has been well worth the investment. The results have been very consistent over time and the customer service is excellent."
"Convert IT is well worth it. They are getting me about 40% of my clients. They are always working on ways to make the ad-words more effective. I went through 3 seo companies and finally found Convert IT. The industry as a whole seems pretty shady but I vouch 100% for this company (and I don't get any perks for making these recommendations)"
"We started in January 2012 and they more than proved themselves in the first month. I gladly recommend their services and invite any prospective clients to contact me directly with any questions."
"Convert IT is the best internet marketing and pay per click advertising company on the web for lawyers. All of the leads I have received are solid and have returned revenues multiple times over my investment."
"In the last month we have signed 2 clients from your service with a contract value of around $16k! So thanks for the great work."
"Your company has single handedly changed things around for my firm. I can't tell you how appreciative I am of all your hard work. We have tried multiple marketing companies and nothing has been more consistent and profitable than Convert IT Marketing."