Our Platform
Everything your law firm needs to generate new clients.
When managed properly, pay-per-click (PPC) is the most predictable, measurable and responsive form of internet marketing for law firms.
The most effective way to quickly place your law firm in front of your target audience is by paying for your ads to appear on page one of the main search engine results pages; Google®, Yahoo!®, and Bing®. This requires certain operational expertise and knowledge to ensure that your ads, bids, keywords and localization are optimized for top performance.
For this reason Google and Microsoft offer a rigorous certification to ensure companies who offer these services can provide them on an expert level.
Our PPC Campaign Managers are both Google Certified and Microsoft Accredited Advertising Professionals and specialize only in law firm internet marketing.
Your ad is the first opportunity to capture the attention of your target audience. We provide proven ad copy which elicits a higher response rate.
Proven Ad Copy
Your ad copy must be written in a manner which attracts your ideal client. We have spent years testing and perfecting our ad copy to attract the specific type of client you want to represent.The ads used in your campaigns are proven to elicit a high response rate. We also employ a number of techniques in the creation of our Ad Copy to increase your Quality Scores with Google, which in turn reduces your cost-per-click.
Creating a law firm website that turns site visitors into phone calls is a science. We provide keyword specific websites proven to convert clicks to quality calls.
Proven Websites | Fully Customized | Totally Optimized
What sets our websites apart:
- Our sites convert at 4x industry average.
- We provide keyword specific sites for each area of practice.
- Each area of practice may have up to 7 different keyword specific sites. For example, criminal law could have a separate site for Drug Crimes, Assault & Battery, Theft Crimes, Sex Crimes, Domestic Violence, etc.
- Each site that you receive has been tested and proven to perform.
- We fully customize each site to your law firm.
Our Sites are Tested & Proven to Convert
Prospect visits your site and leaves
Prospect sees your ad on another site and returns
You cannot convert every site visitor the first time around. We provide a technology that brings back lost site visitors using targeted banner ads.
By using various behavioral targeting techniques, we can place your ad in front of people that have either visited your website (re-targeting) or people that have been searching and reading about the area of law that you practice.
This means that we do not have to wait for the user to search for a lawyer to get in front of them. We can begin targeting them before they have even performed a Google search for a lawyer.
For example, someone who is researching their problem online by reading articles and publications about their legal issue will see your ad while they are on that website. We can also stay in front of that potential client when they perform a Google search for a lawyer, even if they never landed on your website.
One of the largest growing segments that exist within the realm of behavioral targeting is called (in-app targeting) on mobile devices. There are 1000’s of mobile apps that we can serve native ads to as people are scrolling through on their mobile devices.
These techniques allow us to use a wide array of ad types such as image-based ads, light box, interactive ads, responsive ads and even videos.
Keeping track of the performance of your campaign can be complicated. We provide a complete campaign tracking solution.
We understand the complexities of running a law practice. We will provide multiple tools so you can quickly determine the effectiveness of our services. Every phone call and lead is emailed real time to your approved email accounts. We will also provide detailed personalized dashboards so you can see how we are spending your approved budget, where the ads are being served, conversion data, geo targeting data, mobile/desktop conversions, ext.
Special Offer
Find Out if You Qualify for up to $100 in Ad Credits.
Get Plans & Pricing
Qualify for up to $100 in Google AdWords Credit
